 |
All parties are working towards presenting relevant and high quality information |
|
No SEO practitioner will intentionally do harm to a client |
|
No SEO practitioner will intentionally violate any specifically published and enforced rules of search engines |
|
No SEO practitioner will intentionally mislead, harm, or offend a consumer |
|
No SEO practitioner will intentionally violate any laws. |
|
No SEO practitioner will falsely represent the content of the client site |
|
No SEO practitioner will falsely represent other's work as their own |
|
No SEO practitioner will misrepresent their own abilities |
|
No SEO practitioner will participate in a conflict of interest without prior top notice to all parties involved. |
|
No SEO practitioner will set unreasonable client expectations. |
|
All SEO practitioners will offer their clients both internal and external dispute resolution procedures. |
|
All SEO practitioners will work to their best ability to increase or retain the rankings of client sites |
|
All SEO practitioners will protect the confidentiality and anonymity of their clients |
|
All SEO practitioners will offer their clients both internal and external dispute resolution procedures |
|
Study competitors (competing websites) and search engines |
|
Constant monitoring of rankings for targeted search term |
