1.
Site Audit
Site audit will involve going through website current ranking
and current level of optimisation and evaluation of user interface.
Once the site audit is complete that will give us clearer picture
of what needs to be done with your website. We will get details
of site’s current performance in terms of how many users
are coming on the site and where they are coming from etc. All
this information will be useful in building of strategy for
your website promotion.
2. Competition Analysis
This phase will involve analyzing competition in the market
in road safety products. Competition analysis is very important
as we can understand the market place by looking at our competitors.
We have done some basic research on the market segment, but
deeper understanding of the market place will be achieved
during competition analysis phase.
3. Content Redesign
Content Redesign will involve rearranging existing content
and adding new content in a way it is easily accessible and
gives a professional look to the site. Content redesign will
be done keeping in mind Search Engine Optimisation. Nicely
formatted content can really help getting attention of the
perspective candidates.
4. Website Search Engine Optimisation
a. To research the balance keywords with “traffic:
competition” ratio and attaching them to the most relevant
pages.
b. To maintain the higher ranking by constant submissions
and adjusting to dynamically changing search engine patterns.
c. To create new sub-domains/gateway pages and new site
folders as per the research and analysis of competition
demand.
d. Research on new tools and technologies
e. Keep in touch with the movements of ranks caused by the
idiosyncrasies of the search engines (they are getting better
and better at it by the day). We will be keeping an eye
on the new technologies evolving in Google, Yahoo and other
major search engines and fine-tunes our strategies in match
with them.
f. Web site statistics/traffic monitoring subscription (suggested
– Web Trends or Stat counter)
g. Keyword Selection - Selecting and segregating the keywords
for short term and long term search engine optimisation
to maximize the potential of generating the traffic.
h. Site Structuring Overhaul and change internal linking
keeping in mind current search engine results.
i. Site Content to be created so as to generate repeat visitors
and thereby maximizing repeat customers.
j. Site Popularity Increase the web site link popularity
count to ensure Binary reach to all over the places where
customer turns up for online purchase in products we offer.
k. Competitor Research and Benchmarking keeping an eye on
competitor movement and quickly respond to the smart search
engine moves by them. Benchmarking top to the positions
of competitors for top ranked keywords.
l. Result Motoring Monthly report generation. Online monitoring
of metrics by tools and subscriptions for SEO.
5. Website Search Engine Submission
a. Google Paid Submission (optional) For quick gains,
paid submission for keywords that generate most profitable
view sessions only.
b. Manual Search Engine submission to Google, Yahoo, MSN,
AltaVista and many more
6. Website Blog and directory submission
Website Bloging if targeted can be useful in improving
the site’s rank and improving site’s search engine position.
Also this can help in spreading information about company
to a wider audience. Submission important directories in
the road safety products segment can help improve website
ranking and generate more traffic and business.
7. Create Gateway Pages
Gateway pages are used to provide rich content pages to
feed search engines to improve site ranking on certain keywords.
8. Link Building
Link Building is a link exchange program where exchanging
link with other site helps improve website search engine
ranking. This results in website appearing higher up on
the search engines.
9. Targeted Discussion Forum Postings
Posting on the road safety products oriented forums relevant
to your business can help generate business. This will result
in more people visiting your Website and thus resulting
in more business.
10. Result Monitoring Result Motoring
Monthly report generation. Online monitoring of metrics
by tools and subscriptions for SEO
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