Directory submissions is a great way of getting your website listed on the most popular, as well as the most industry-relevant online directories. These websites not only give you listings, but also serve as a great means of getting back links and thereby boosting your search engine optimisation campaign.

Directory submission is one of the most effective means of increasing your search engine rankings. It is a great way of building links and helps you get good online marketing results in the long run. However, to be able to use this service effectively for your SEO campaign, you should know how to make the right choices.

The first and most important decision that you need to make is whether to submit your site to free or paid directories. Opting for the paid ones is definitely a better choice, especially if you can afford it. In this case, your link will stay longer on the directory, which is a great help to your search engine optimisation campaign. Whereas, when you make free submissions, there is a possibility of your link getting deleted in a year’s time. The best thing you can do is conduct extensive research on the most popular and trusted free directories (dmoz.org is one) and then submit your site to them.

When it comes to deciding between niche or general directories, it is always advisable to go for a judicious mix of the two. To find out the best niche directories for your industry, all you need to do is search for them on popular search engines. Always remember, the older a directory is the better.

Webmasters often face the dilemma of whether or not PageRank is crucial to a directory’s credibility. Not all directories have a high PR and this is mainly because they are very huge and all their pages are not indexed properly on search engines. PR therefore is not everything; there are numerous directories out there that do not have a high PR, but can help your SEO efforts by generating a lot of traffic for your website.

Most directories will not allow you to place links to your site as you wish. This makes it difficult for you to target your keywords; if at all you do it, be smart enough to just slip in a search phrase at the end of your company name.

Almost every directory gives you space for a website description where you can insert your important keywords and briefly describe your offerings for search engine optimisation purposes. If you have the same description across different directories, there is a possibility of your links getting devalued because of content duplicity.

Search engine optimisers believe directory submissions give a big boost to their campaigns by getting them effective link backs. It is always better to seek the help of a professional company when you carry out your optimisation efforts. SEO Services Australia is one of the most trusted names in SEO in Australia. The company helps clients bolster their online presence by getting them influential search engine rankings.